Marketing audit
A marketing audit built on real data, not guesses
Campaignly audits a local business's website, Google Ads, SEO, analytics, conversion tracking and Google listing from real data. Every area gets a 0-100 score and a letter grade, and every finding comes with a plain-English fix you can hand to a client.
- FixGoogle Ads tag is missing on 6 pagesAdd the tag to your site header so every booking gets counted.
- ImproveHomepage takes 4.8 seconds to loadCompress the 3 large photos at the top of the page.
- GoodBooking form sends leadsNo action needed.
Every area scored from real data
The audit reads Google Ads through your connected account, Google Analytics, the website itself (a page crawl plus Google PageSpeed), on-page SEO with Search Console when it's connected, and the brand's Google listing. Each area gets a 0-100 score and a grade from A to F. When the data isn't there, the audit stops with a clear message and a Connect button instead of guessing.
A plain-English fix for every finding
Every finding has a reference code, a short definition of the term and "How do I fix this?" guidance. Mark each one open, fixed or ignored. Every change is saved to a history that can't be edited, so you can show a client exactly what was fixed and when.
Find missing and broken tracking tags
The website tag audit crawls up to 10 pages and checks for Google Tag Manager, GA4, Google Ads, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel and more. It shows what's missing, what's installed twice and what's installed wrong, with a plain fix for each. Results export without Campaignly branding as Word, a Google Doc or a slide PDF.
Prove the progress with before and after
Save any audit result as a snapshot and set it as the baseline. Later runs compare against it, so you can see what improved, what got worse and what is still broken.
Questions
What does the marketing audit check?
Depending on the campaign, it covers Google Ads, the website (a page crawl plus Google PageSpeed), on-page SEO, analytics, conversion tracking and the Google listing. Each area gets a 0-100 score, a letter grade and findings with fixes.
What happens if some data isn't connected?
The audit never makes up numbers. If the website or a platform isn't connected, that area stops with a clear message and a Connect button.
Can I share the results with my client?
Yes. The tag audit exports without Campaignly branding as Word, ODT, plain text, a Google Doc or a slide PDF, and the history of fixed findings shows the client what was done and when.
Which tracking tags does the tag audit check?
Google Tag Manager, GA4, Universal Analytics, Google Ads, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, Pinterest Tag, X (Twitter) Pixel, Snapchat Pixel, Hotjar, Microsoft Clarity and Campaignly Code. For each one it shows whether it was found, the IDs it found and the pages they're on.
See it on your own business
Book a free audit and we'll run it on your website, Google listing and ads, then walk you through what we find.